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In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for brands looking to captivate audiences and drive engagement. As we navigate 2024, food videography styles and trends in food consumption continue to evolve. Through this change, there are exciting opportunities for brands to innovate and connect with consumers in meaningful ways.

From informal user generated content to cutting-edge food video styles, the trends shaping food videography this year offer opportunities to redefine how brands showcase their products and engage with their audience. Here are some of 2024’s top trends in food videography for 2024:

1. ASMR Food Videography 

ASMR (Autonomous Sensory Meridian Response) videos capture the subtle, soothing sounds of cooking, like chopping, sizzling, and crunching. ASMR began trending around 2018 and has since exploded in popularity. These videos create a sensory-rich experience that is both relaxing and engaging. For a great example, check out @zachchoi’s mesmerizing culinary sounds


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A post shared by Zach (@zachchoi)

2. Stop Motion Food Videography

Stop motion videos use a series of photographs to create the illusion of motion, making food preparation look magical and playful. This technique can transform a simple recipe into an entertaining visual story. Stop motion gained traction in the food and beverage industry around 2020 and has become only more popular since. Check out @visualcountry’s stop motion work for a great example. 


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3. Cinematic Food Videography

Dynamic camera movements, such as panning, tilting, and zooming, add a cinematic feel to food videos. These techniques enhance the visual appeal and keep viewers engaged by creating a sense of motion and excitement. As a reaction to the over saturation of user generated food video content, this type food content has been growing on social steadily since 2021. We @foodistfilms like to mix in camera movement when it helps communicate key messaging.  Here is one of our examples of cinematic food videography.


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4. Quick Cut Food Video Social Ads

Quick cuts refer to rapid transitions between different shots, creating a fast-paced and energetic video. This style is perfect for step-by-step cooking videos AND can be a great style for food video ads on Meta and TikTok. This style of food videography keeps the viewer’s attention and communicates your key messaging in a concise format. This style gained traction with the rise of short-form video content on platforms like TikTok and Instagram Reels around 2019. Check out @gordonramsayofficial for a great example of someone using quick cuts to deliver punchy, engaging cooking tutorials.

5. Hyper Realism Macro Food Videography

Macro shots focus closely on the food, capturing intricate details like the texture of a fruit or the sizzle of oil. These shots emphasize the beauty and sensory appeal of ingredients, dishes, and your product! This food videography style has been popular since Julia Childs and when used appropriately is a great tool.  Check out @veganer.wandel on Instagram who often features enticing macro shots that highlight the finer details of their culinary creations.

6. Animated Food Videos

Enhanced editing and animation techniques add a layer of creativity and fun to your brand’s content.  Place your product or dish into an imaginary world. Animated additions can be as simple as graphics, text overlays, or icons. Or food video animation can be as involved as creating an entire imaginary world.  When used tastfully, animation can help communicate your key messaging and increase your brands visual appeal. Although not in food, @paolomarktwo integrates animations and text overlays to make their videos more engaging and easier to follow.


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A post shared by Paolo 👺 (@paolomarktwo)

7. Moody Lighting Food Videography

Moody lighting uses shadows, highlights, and contrast to create a dramatic and visually striking atmosphere in food videos. This style enhances textures and colors, giving the food an artisanal and sophisticated appeal. Dramatic lighting can be a great tool to gain audience attention and create more dynamic content. Check out @samofrais’s use of moody lighting to give his videos an elegant and dramatic look.


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A post shared by S A M O (@samofrais)

Incorporating these food video styles into your food videography can elevate your branded content, making it more engaging, relatable, and shareable. Stay ahead of the curve by experimenting with the techniques listed above that align with your branding.  Combine the applicable food video styles above with our list of CPG Marketing’s 7 Hottest Categories For Success in 2024to jumpstart your brand’s food marketing strategy. For additional guidance in trending food videography, check out our 7 Social Media Food Trends For CPG Marketing Success  list.

At Foodist Films, we parter with CPG food brands to create impactful video content that resonates and drives meaningful connections with your fans. Send us a note to discover how we can support your brand’s content needs.