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There comes a point in any brand’s growth when you’re ready to begin creating video content for your food brand. This process doesn’t have to be time-consuming; it can be an extremely fun and creative experience, especially if you work with Foodist Films. But we’re not the right agency for everyone, and you may not even need an agency at all. Here’s a guide to five questions you should ask yourself before creating video content for your brand.

1. What’s Your Strategy?

The worst way to approach any content strategy is to aim to create a viral video. Setting off to make a viral video is like investing your money in lottery tickets. Instead, consider investing in an ongoing video marketing strategy that offers something of value to your audience. Become a helpful, trusted resource, not a one-hit wonder.

At Foodist Films, we prioritize our Foodist partnership program. For relationships like this, we create a predetermined set of deliverables each month for six months. This program provides a solid foundation for a consistent video marketing strategy, contributing to our success with brands like Siete Foods and I Can’t Believe It’s Not Butter.

Breakfast scene featuring bagels with butter spread, fresh fruit, and coffee. CPG food brand product featured in center of frame with berries and silverware to accent.

2. Have You Established a Clear Brand Identity?

Any good food videographer or agency will ask for your brand colors, fonts, and logo files right away. Beyond this, they’ll want to know your brand’s style, tone, and vibe. Providing as much information as possible will help the creative team align the video with your brand identity. Anything you leave out will be left to their discretion.

CPG food brand marketing photo of an inviting breakfast scene featuring French toast, crispy bacon, a cup of coffee, scrambled eggs, and sliced bananas. The soft morning light enhances the cozy atmosphere, showcasing our expertise in food videography and photography. Perfect for promoting your food products in a delightful and hearty breakfast setup.

3. Where Will This Video Be Shared?

Understanding where your video will be shared is crucial. This affects not only the final aspect ratios of the film—vertical, wide, or square—but also ensures your film’s style fits the platform. A TikTok video, for example, has a very different feel from a website header film. Tailoring your video to the specific platform will help it resonate better with your audience (check out Top Food Videography Styles for your CPG Food Brand’s Content Calendar for stylistic inspiration).

Brand marketing photo of a studio kitchen scene featuring a burrito topped with vibrant mango and avocado salsa. Tortilla chips in the background add to the appetizing display. The setup showcases our expertise in food videography and photography for colorful and fresh meal promotions.

4. What’s Your Budget?

For better or worse, your budget is the primary driver of your creative parameters. You might envision your product featured with multiple actors, on various sets, with voiceover narration. This is certainly possible, but it’s not realistic if your budget is limited. Understanding your budget will help you set realistic expectations and find the best solutions within your financial constraints.

Brand marketing photo of a studio kitchen scene featuring a hand model using a juicer with green juice on display. Wheatgrass styled around the setup enhances the fresh and healthy vibe. Ideal for showcasing nutritious beverage preparation through professional food videography and photography, highlighting the appeal of your health products.

5. What’s Your Timeline?

If you want video next week, it’s probably not going to happen. Next month? Maybe. Anything worthwhile takes time. Here’s what a new client can expect for the timeline of a first collaboration with a food videography agency like Foodist Films:

  • +/- One Week: Ship products to Foodist and finalize the contract.
  • +/- One Week: Finalize approval on all shot lists from your team.
  • +/- Two Weeks: After approval, our team will draft a vision board with visual and styling details.
  • +/- Two Weeks: Upon approval of the vision board, we’ll order props & ingredients and schedule the shoot.
  • +/- One Week: Film and photograph your product!
  • +/- Two Weeks: Deliver your first edited cut.

This timeline is for first-time clients. For ongoing clients in our Foodist partnership program, we have days bookmarked each month to shoot your content, making quick turnaround shoots much more feasible.

CPG food brand marketing photo showcasing high-end tomato sauce with rich flavor cues of tomato, fennel, saffron, and garlic. The image emphasizes the premium brand's sophisticated presentation and luxurious, aromatic ingredients. Ideal for gourmet cooking and adding elegance to any dish, this professional food videography and photography highlight your CPG product's appeal.


If you spend time considering these five questions:

  1. What’s your budget?
  2. What’s your strategy?
  3. Where will this video be shared?
  4. Have you established a clear brand identity?
  5. What’s your timeline?

You’ll set the stage for a more enjoyable and successful creative experience. Answering these questions ensures that your video content is not only effective but also aligns seamlessly with your food brand’s goals and identity.

At Foodist Films, we specialize in crafting visually stunning and engaging food content for CPG brands and e-commerce companies. Our expertise in food videography, photography, and social strategy allows us to create compelling content that resonates with your target audience and elevates your brand in the competitive market. Whether you need recipe videos, product showcases, or immersive brand stories, our dedicated team is here to bring your vision to life. We’d love to meet your team. Reach out if you have any questions.