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Capitalizing on social trends is essential for building your CPG brand’s online presence and community. With social media and video trends shifting rapidly, staying relevant can be challenging but is possible with a little time (and support from CPG marketing agencies like Foodist Films. Here are 2024’s top social media food video trends for CPG marketing success. 

1. Italian Chopped Sandwich Social Trend

The Italian chopped sandwich, with its layers of cured meats, cheeses, and tangy peppers, is a viral hit! This hearty and flavorful sandwich has become a favorite for its convenience and bold flavors. This viral trend ended up turning into chopped sandwiches of all types, from cream cheese & lox bagels, to chicken salad sandwiches, and much more. Even crossing over into the world of salads, chopping ingredients for a perfectly balanced bite is all the rage.  Instagram foodie @big_erics_bbq showcases the perfect Italian chopped sandwich, complete with a step-by-step guide and vibrant visuals.

@big_erics_bbq Chopped italian sandwiches! These were sooooo good! Yall gotta try it! #sandwich #sandwiches #sandwichesoftiktok #italian #italainsubs #hoagie #chopped #choppedsandwich #gamedayfood #easy #dinner #supper #easyrecipe #easymeal #yummy #tasty #delicious #food #foodtok #foodporn #soeasy #sogood #flavor #fyp #foryou #cook #cooking #cooktok #foodtok #grinder #grindersandwich #grindersalad #fypシ ♬ Aesthetic – Tollan Kim

2. Feta Fried Eggs Social Trend

Feta fried eggs are a trendy breakfast item– combining the creamy texture of feta with the fresh taste of pesto. This trend began in 2023 and has gained popularity for its simplicity and flavor. Many creators have made different versions with red pepper flakes, chili oil, and have added these easy eggs to tortillas or toast.  TikTok creator @graceelkus shares a mouth-watering example of this Feta Fried Eggs social trend.

@graceelkus 5-minute feta fried eggs: you’ll thank me next time you’re hangry 🍳 Inpired by Ali Slagle’s potato, egg, and cheese tacos 🧀 Heat small nonstick skillet over medium heat. Crumble in feta around perimeter. Crack egg into center; season w/ black pepper & red pepper flakes (no need to add salt, the feta is plenty salty) Cover pan and cook until white is set, yolk is still runny, and cheese is unbelievably crispy. Serve atop toast, w/ hash browns, or my personal fave: in a charred tortilla with avocado & lime. You can oil the skillet, esp. if you’re not using nonstick, but I find the cheese gets crispier w/o More tips on my IG @graceelkus #friedeggs #feta ♬ Midnight City – M83

3. Sweetened Condensed Milk Social Food Trend

Sweetened condensed milk is making a comeback in innovative recipes like Brazilian lemonade and shredded frozen fruit topped with condensed milk, a popular Japanese dish known as Kakigori. This versatile ingredient, popular since the mid-20th century, is being reimagined in modern desserts. Check out @Littlefatboyfrankie on Instagram for a creative take on the popular dessert.


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A post shared by Frankie Gaw (@littlefatboyfrankie)

4. Cottage Cheese Social Trend

Yes, Cottage Cheese is trending! Cottage cheese is enjoying a resurgence as a high-protein, versatile ingredient. From savory dishes as a replacement for ricotta or burrata, to sweet desserts like cheesecake or smoothies, it’s being used in innovative ways that the world is loving! Check out @healthylittlepeach showcase her take on the viral cottage cheese flatbread.

@healthylittlepeach The viral cottage cheese flatbread blew my mind. It grossed me out when I first saw it, but now that I’ve tried it, it’s AMAZING! Thanks @healthymumway for creating this amazing recipe. I also sqw @Shredhappens version. 10/10! 1 cup cottage cheese 2 eggs 1/2 tsp garlic powder 1/2 tsp onion powder 1.5 tsp Italian seasoning -Add to a blender or food processor. Blend well. Line a small baking pan with parchment paper. Pour the cottage cheese mixture in and spread out evenly. -Bake on 350F for 40 minutes! -Use as bread and build a sandwich! I am using Tzatziki, chicken, tomatoes, arugula and red onion! #cottagecheese #cottagecheeseflatbread #healthyrecipes #lowcarbrecipes #viralrecipe ♬ original sound – Mac

5. Tinned Fish Social Trend

If cottage cheese could do it, why not Tinned fish!? Tinned fish is becoming a gourmet ingredient, celebrated for its convenience and rich flavors. This social media food trend, which has roots in Mediterranean cuisine, is gaining popularity in the U.S. It is especially popular as folks are looking for better ways to obtain responsibly sourced seafood. Instagram chef @daywithmei shares tinned fish reviews to educate on different ways to enjoy sustainably sourced fish.

6. Mushrooms as Meat Social Trend

Celebrated for their umami flavor profile and meaty texture, mushrooms are being used as a meat substitute in a variety of dishes, . This trend has been growing as more people seek plant-based alternatives and as we discover the health benefits of different types of mushrooms. Follow @nomeatdisco on Instagram for plenty of recipes that feature mushrooms as a meat substitute. 

7. Healthy Mocktails Social Trend

Healthy mocktails are on the rise as more people seek alcohol-free beverage options that are both delicious and good for you. This trend has been gaining traction as part of the wellness movement and as non-alcoholic beverages are becoming more widely available. TikTok user @olivianoceda shares many great examples of creative and refreshing mocktail recipes. 

@olivianoceda cherry & thyme ranch water mocktail 🍒🤠 what are some of your fave spots in your city for an NA drink?! i love Buddy Wine Bar, Arcana, and Che Fico — all in SF. ingredients// 6-8 cherries, pitted a few sprigs of thyme (remove from stem) .5 oz maple syrup 1-2oz cherry juice 1/2 lime, juiced topo chico i’ve sugar & thyme rim (optional) #ranchwater #mocktailrecipe #mocktailgirlie #sobercuriousjourney #sobertok #soberlifestyle #nonalcoholicdrink #mocktails #mocktailrecipe #cherry #cherrycocktail ♬ It Ain’t Over ‘Til It’s Over – Lenny Kravitz

These social media food trends…

Are shaping the food landscape in 2024, offering exciting opportunities for food videography, food photography, and social media content for your CPG food brand. If you’re unsure of how to begin incorporating trends into your brand’s content calendar,  begin here with ourTop Food Videography for your CPG Food Brand’s Content Calendar.At Foodist Films, we specialize in crafting  engaging food content for CPG brands, supplement, and e-commerce companies. From recipe videos to immersive brand stories, send us a note to discover how we can support your brand’s content needs.

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